Entrepreneurship in Every Village: AISECT Seva Kendra’s Business Development Services Mayank Patil July 1, 2024

Entrepreneurship in Every Village: AISECT Seva Kendra’s Business Development Services

enterpreneurship village


Do you know, there will be approximately 594 million entrepreneurs in the world in 2023 which is around 7.4% of the total population?

Entrepreneurship can be considered the ability and readiness to develop, organise and run a particular business enterprise, along with any of its uncertainties in order to make a profit. One of the most prominent examples of entrepreneurship is the starting of a new business. In economics, entrepreneurship connected with labour, land, natural resources and capital can effectively generate profit. The entrepreneurial vision is defined by the discovery and taking risks and is an indispensable part of the capacity of a nation to succeed in an ever-changing and more competitive global marketplace.

An entrepreneur is defined as someone who has the desire and ability to establish, administer and succeed in a startup venture along with the risk entitled to it for making profits. The best example of entrepreneurship is the initiation of a new business venture. The entrepreneurs are often known as a source of new innovations and ideas and bring new ideas to the market by replacing the old with new inventions. 

The Need for Entrepreneurship in Villages

Do you know, that India boasts approximately 104 million entrepreneurs which is around 11.5% of the adult population? Rural entrepreneurship refers to the initiation and development of a new enterprise which pioneers new services and products, creates a new market for its offerings and uses advanced technology in rural areas. In the most simplest of terms, the entrepreneurship which springs up in non-urban areas is termed as rural entrepreneurship. This leads to the establishment of industrial units in the rural area. The reasons for the need for rural entrepreneurship can be stated as follows:
  1. As rural industries are generally labour-intensive, they tend to have a high possibility of employment generation which acts as a corrective measure to a number of issues causing due to unemployment stemming in the rural areas.
  2. Rural industries have a high potential to generate income which reduces the disparities between income earned by people living in urban and rural areas.
  3. Rural entrepreneurship is responsible for stimulating the dissemination of economic activities in the rural areas which ultimately results in a balanced regional development.
  4. It does protect as well as promote the art, culture and creativity that is the varied heritage of that particular region.
  5. When industries are established in rural areas, it advances economic development which restricts migration of the rural masses to the urban areas.
  6. Curtails unequal growth in the urban areas and decreases the development of slums, environmental pollution and so on.
But there are issues that persist when it comes to rural entrepreneurship:
  • • Paucity of funds
  • •Lack of technical knowledge
  • • Lack of development and training
  • • Non-availability of skilled labour
  • • Risk element
  • • Legal formalities
  • • Lack of quality control
  • • Lack of market insights and communication
  • • Lack of transportation facilities and storage
  • • Obsolete and old technology, equipment and machinery
  • • Lack of an efficient PR strategy
  • • Lack of infrastructural facilities
  • • Poor quality standards
Besides the above challenges, one of the major issues encountered at the time of entrepreneurship development in rural areas is the lack of awareness and knowledge in people with regard to the significance of developing industries in the rural landscape. In addition to that, the rural population doesn’t show much interest in selecting entrepreneurship as their career choice.

ASK: Empowering Villages

Do you know, it is estimated that there are approximately 252 million female entrepreneurs globally?  

It is extremely significant to comprehend the significance of local economies before we dive deep into the role of ASK as a stimulant. Local economies can be considered a key to national prosperity and resilience. They represent the collective strength of startups, entrepreneurs, and medium-sized as well as small businesses. They all contribute crucially to the overall economic fabric of the region.

Local economies can be considered dynamic ecosystems often comprising a diverse range of industries which ranges from booming startups to small family-owned businesses. These entities in a collective way represent the economic matrix of a locality. They generally spur innovation, create jobs and can aid in enabling a sense of community among themselves.

Business Development Services Offered

Development of Entrepreneurship

AISECT Seva Kendra or ASK comprehends the importance of rural entrepreneurship and has been actively promoting the development of rural entrepreneurship. Through training, access to resources and mentorship, it is responsible for empowering individuals to start and run businesses that are successful. This not only creates employment opportunities but also fosters economic innovation and resilience. ASK or AISECT Seva Kendra equips aspiring entrepreneurs with the skills and knowledge required to navigate the complex terrain of starting and managing a business. It instils an entrepreneurial mindset that encourages individuals to think creatively, develop solutions and identify gaps in the current market while addressing local requirements.

Supporting Local Businesses

Local business can be considered the backbone of any rural entrepreneurship. They not only identify the unique character of a region but also contribute to its economic development. AISECT Seva Kendra or ASK actively supports and promotes local enterprises which include providing access to finance, assistance in marketing and market linkages. Starting and maintaining a business can be quite challenging for rural entrepreneurs and ASK’s support services act as a safety net which helps businesses capitalise on opportunities while navigating business challenges.


In conclusion, the entrepreneurial landscape is evolving globally with an increasing recognition of the pivotal role it plays in economic development. ASK stands out as an institution which addresses the crucial need for rural entrepreneurship in India.  Recognising the unique challenges faced by entrepreneurs in villages, ASK not only identifies and supports local businesses but also contributes actively to the development of entrepreneurship through training, mentorship and access to resources. In the broader context of global entrepreneurship, ASK’s commitment to empowering rural areas emerges as a commendable effort. Initiatives like AISECT Seva Kendra play a vital role in shaping a future where entrepreneurship thrives in every village which creates a ripple effect of community well-being and prosperity.

Write a comment
Your email address will not be published. Required fields are marked *